Federico Cervellini working for HH Dubai’s Sheikh
MBM Groups’ announcement: Federico Cervellini new Director of Corporate Affairs
Federico Cervellini, professional originating from San Marino Republic, has now joined MBM Group as its Director of Corporate Affairs, thanks to his expertise in marketing, security and public relations branches. Led and founded from His Highness Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, this company operates since 2006 in Middle East and United Arab Emirates territories, in order to promote external and foreign investments in those same markets. The expertise brought by the new manager is, therefore, crucial to improve MBM Group’s consulting services, basing on external relations managing and on business development strategies. The main aim is indeed to guide foreign businessmen in such markets, not yet well known, but surely profitable for those who learn how to get advantage. Federico Cervellini moved to United Arab Emirates in 2009, working at first in Abu Dhabi city, moving afterwards in Dubai in 2012.
Federico Cervellini’s personal and professional biography
Born in San Marino Republic in 1974, Federico Cervellini moved to Italy for education reasons: he concluded high school there, starting nearly after to work in the security field. In the years between 1998 and 2003 he had the chance to offer his security services to renowned stores and important artists from the show business, reaching afterwards an even higher level of client base. Since 2004, indeed, he managed to work as Security Manager for important fashion brands, well known all over the world, as well as important multinational corporations – main sector technology. He brought on this task until 2007. In the meantime, he took the chance to diversify his professional field and, thanks to an in-depth Marketing Course attended in 2004, he managed to gather some partners and found an entrepreneurial activity in 2005. In that year, indeed, Palazzo Guidi 1556 was born to offer to its hosts an elegant and exclusive venue and location where celebrate weddings, receptions and all kind of special events, as well as arranging meetings and professional events. All those occasions become special in the warm seasons, when the dehors gets available to spent a celebration in the green. On behalf of Palazzo Guidi 1556, he is in charge of Marketing and Public Relations activities. In 2009, Federico Cervellini decided to widen his professional horizons to become a better professional. He moved indeed to the United Arab Emirates, choosing Abu Dhabi as his first destination. Here, he had the chance to have to do with institutional and royal tasks, working for a three-year period for Her Highness Sheikha Maryam bint Hamdan bin Mohammed Al Nahyan for whom he took care of personal activities and security. Moved to Dubai in 2012, Federico Cervellini started to work in MBM Group, and in His Highness Sheikh Mohammed bin Maktoum bin Juma Al Maktoum’s private office, as Director of Corporate Affairs.